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In the year 1970, Mr. Roy Raymond established the Victoria's Secret Corporation which was backed by the sole idea of formulating a pleasant and welcoming atmosphere which would be similar to Victorian Boudouir. In 1982, it was incorporated by Limited Brands which thereafter created a string of misconceptions about its merchandise being linked to British Heritage. After smoothing up the edges, it gradually began to craft a niche for itself in becoming a brand that was associated with romance and youthfulness. With a view of expansion, Grace Nicholas played a significant role in shaping up the company's core values and visions. Under her leadership, Victoria's Secret met new heights as their revenue figures flew through the roof. In 1986 she became the VP and merchandise managing manager to an exquisite line of products that began to be appreciated all over the world. It was during this era of the 80's and 90's that Victoria's Secret became one of the top ten brands in the world.

As the brand gained immense popularity over the years, it diversified from conventional lingerie into an array of other merchandise. Today their products range from fragrance, shoes and lotions to a host of other tasteful products that reflect the company's style and panache. Their complete range of products marks a style statement of lifestyle and luxury which has been appreciated the world over. It remains to be one of the most reputed lingerie brands in the world which have some of the best models and supermodels flaunting their innerwears onto elegantly crafted advertisements. With this exotic and tempting lingerie, these ads created a new buzz in the media sector as an innovative technique to dazzle and entice the audience. The 2004 Christmas ad melody remains to be one of the most creative advertising campaign in the media portal. Victoria's Secret remains one of the top brands in the fashion and lifestyle market and will always manage to outperform themselves within the due course of time.